Authentic Assessment Case Study Example | Topics and Well Written Essays - 2500 words

Authentic Assessment - Case Study Example This customer-centric approach has led them to a huge success in the consumer goods market. Since last decade, P&G has adopted this strategy to focus on fulfilling the needs of consumers. For this they have come up with innovative products and services that helped people improve their living standards. P&G no more believes in providing expensive products and serving the higher economy classes, they have been strongly focusing on the BOP markets from last many years. Innovation has definitely been the key to success for this company. From realizing the need to have hygienic diapers for children to creating cheaper razor blades for the lower income group to producing greener products; they have innovated and served the market. As mentioned in the case, the company's value and sense of purpose is: "Invoke the heart and care about human needs, the strategy seems to say, and the money will follow." Bob McDonald wants to take this even further. He believes that caring about human needs com e first and cash inflow will definitely follow. The first step is to care about the human needs and improving their lives. Previously, the customer-centric approach was just being practiced in a few parts of the world, and in fewer segments. Bob wants P&G to exist as the leading FMCG in every part of the world, touching lives of various consumers belonging to different demographical areas, and having different lifestyle. He also wants to bring newer products to make the lives of consumers better and serving them completely. With globalization, technological innovations, and international competitions; there is a huge need to innovate and fulfill the needs to consumers in every way possible. Bob has the same vision. He wants to identify the needs of consumers, and fulfill these needs by providing products and services that give them superior value. With this vision and purpose, there is a strong need to change and evolve the culture. P&G's culture varies from country to country. Alth ough the company has a strong culture, there are always improvements required. For their business to grow and to touch more lives in the world there is a need to have very strong core values embedded in everywhere it operates. These core values would ensure that every employee of P&G, whether s/he is in USA or China or Africa or any other part of the world, knows these core values by heart and live by them. Great companies always change their culture according to the needs. No company has the perfect corporate culture. Therefore there is a need to evolve, improve and get better. There are some traditional and conventional practices that still take place in many parts of P&G. These practices need to be forgone and they have to adopt new ways according to the changing times. Things like cultivating diversity, flexible working hours' time, creating leadership and bringing innovation in every aspect of their business are very important for their cultural change. 2) Evaluates whether the current culture is attracting, retaining and motivating the employees who offer the needed knowledge, skills and abilities (KSAs) in order to achieve the goals of the organization. Employees are no doubt the greatest assets of the company. They provide the knowledge, skills and abilities to the company's products and services in order to excel. In order to enable them to work even smarter, a company has to provide an environment where they feel comfortable and which